UGC Campaigns
Not every asset needs a full influencer post. We run UGC as a programme: we decide which angles and hooks to test, source creators for them, clear rights for ads and owned channels, then use the ad results to brief the next round.
Who it's for: Brands who want UGC as an ongoing source of ads and owned content, planned and improved round by round, rather than reach on the creator's own following.
What is a UGC campaign?
A UGC campaign is a programme of creator-made content that your brand publishes on its own channels and ads, rather than paying for posts on the creator's profile. Kudozz plans the angles to test, sources and briefs creators, clears usage rights, and uses ad results to decide what the next batch of content should be.
How it works
Creative Brief & Shot List
We define the specific shots, formats, and messaging your paid and owned channels need.
UGC-Specific Creator Sourcing
We source creators for content style and authenticity, not their existing follower count.
Production & Usage Rights
Creators produce content under contracts that clear usage rights for paid and owned media from the outset.
Test & Iterate
After each batch we review ad results with your team and brief the next round around the angles that worked.
Benefits
A ready-to-deploy content library, not a single asset
Usage rights cleared for paid and owned media from the start
Creators sourced specifically for UGC style, not follower count
Each new round briefed on what the last one proved
Deliverables
UGC plan: angles, hooks and formats to test
Creator sourcing for UGC specifically
Usage rights for owned and paid media
Round-by-round briefs based on ad results
What we need from you
The channels the content will run on (ads, site, marketplace, email)
Shot list priorities, formats and aspect ratios
Product samples and brand guidelines
How long and where you need usage rights
How success is measured
Assets delivered to the brief, on time, with rights cleared
Share of assets your team approves without reshoots
Paid performance of the assets (for example click-through or cost per result), measured by your ad team
Where we run this service
We run it for brands in India, the UAE, Saudi Arabia, the UK, Australia and Singapore. Local creator licences and disclosure rules are built into the plan for each market.
Questions about UGC campaigns.
UGC (user-generated content) marketing commissions creators to produce authentic-feeling content that your brand owns and distributes on its own channels, rather than paying for distribution to the creator's audience.
Yes — UGC engagements are contracted with usage rights for your paid and owned channels from the outset, which is the core difference from a standard influencer post.
Most UGC production sprints deliver a full asset library in two to four weeks from brief approval, depending on the number of creators and assets required.
UGC content production is the making of the assets: scripts, shoots, edits and variations to a spec. A UGC campaign is the programme around them: which angles to test, how the content runs in ads and on your site, and what the next batch should be based on results. Kudozz offers production on its own or as part of a campaign.
Guides on this topic
Related services
LET'S TALK
Ready to plan your next creator campaign?
Tell us about your brand, your customers and what the campaign needs to achieve. We'll come back with a plan and a point of view before we ever mention a creator name.