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Kudozz
Markets · UK

Influencer marketing agency for brands in the UK

Kudozz plans and runs influencer and creator campaigns for brands selling in the UK. We set one objective, shortlist creators whose audiences are in the UK and fit your category, write ASA and CMA disclosure rules into contracts and briefs, manage approvals and usage rights, and report results creator by creator.

This page covers England, Scotland, Wales and Northern Ireland, including London, Manchester and Birmingham. Regional differences (Welsh-language audiences, Northern Ireland promotions, city-level targeting) are planned inside one UK campaign rather than as separate city projects.

Discuss a Campaign in the UK
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Coverage: England, Scotland, Wales and Northern Ireland, including London, Manchester and Birmingham. Rules on this page last checked October 2026.

How Kudozz works in the UK

Full campaigns or single services: strategy, creator discovery, outreach and contracts, content approvals, publishing and reporting.

UK creators vetted for UK audience share, engagement quality and past disclosure.

Contracts and briefs that require 'Ad' labelling and cover usage rights for paid social.

Kudozz Studios Private Limited is registered in India. Contracting, invoicing currency and working hours are agreed per campaign, so ask us how they would work for yours.

Platforms, languages and timing

  • Instagram, TikTok and YouTube for most consumer campaigns; LinkedIn for B2B; TikTok Shop and YouTube Shopping affiliates for commerce-led campaigns.

  • British English throughout; Welsh-language creators where a Wales audience matters.

  • Black Friday, Christmas, January sales, Valentine's Day, Mother's Day (March in the UK) and summer shape the calendar.

UK creator partnership revenue was £966m in 2025 and is forecast to pass £1bn in 2026 (excluding paid amplification). Source: IAB UK and IRM

Services for brands in the UK

Influencer Marketing Strategy

One KPI, the platform mix and a calendar built around UK retail moments such as Black Friday and Christmas.

Creator Discovery & Matchmaking

UK audience share, engagement quality and a check of each creator's past ad labelling.

Influencer Outreach & Management

Contracts that require upfront 'Ad' labels, set approval steps and agree paid usage rights.

UGC Campaigns

Creator content licensed for paid social and your site, treated as advertising from the start.

Brand Ambassador Programs

Longer creator partnerships, with disclosure kept up for the life of the relationship.

Campaign Reporting & Performance Tracking

Creator-level results against the agreed KPI, separating organic posts from paid amplification.

Rules we plan around in the UK

A summary for planning, not legal advice. Rules change, so we re-check them against the sources below before each campaign.

Ads must be obviously identifiable

The ASA and CMA's joint influencer guide expects any post with a commercial relationship (payment, gifts, affiliate links or brand control) to be labelled clearly and upfront, usually with 'Ad'. Brands, creators and agencies are all responsible.

Consumer law now has direct fines

Since 6 April 2025, hidden advertising is covered by Part 4 of the Digital Markets, Competition and Consumers Act 2024. The CMA can fine businesses directly, up to 10% of global turnover, and the rules apply across brands, creators and intermediaries.

Sector rules: food, alcohol, gambling, medicines, finance

Less healthy food and drink advertising rules apply from 5 January 2026 and cover influencers. Alcohol, gambling and prescription-only medicines have their own CAP rules, and financial promotions on social media fall under the FCA's FG24/1 guidance.

What to send us for a proposal

  • Your product, price point and where UK customers buy it.

  • The audience and any nations or regions that matter.

  • One primary objective and how you measure it today.

  • Your budget range in GBP or USD, and fixed dates such as a launch or Black Friday.

  • Whether the product falls under food, alcohol, gambling, medicines or financial rules.

  • Whether you want to run creator content as paid ads.

Questions to ask any agency, including us

  • Which creators would you shortlist, and why? Ask for the reasons, not just handles.

  • How do you check that a creator's audience is actually in this market?

  • Which local licences, disclosure rules and sector approvals apply, and who checks them?

  • Are creator fees shown separately from agency fees?

  • What will the report show, and which KPI will it be measured against?

Sector guides

FAQ

Questions about influencer marketing in the UK.

Yes. Kudozz runs influencer campaigns for brands selling in the UK: strategy, creator discovery, contracts, approvals, publishing and reporting, with ASA and CMA disclosure rules built into briefs and contracts. Kudozz Studios Private Limited is registered in India, and contracting is agreed per campaign.

If there is a commercial relationship, the post must be clearly identifiable as an ad, usually with an upfront 'Ad' label. The ASA enforces the CAP Code, and since 6 April 2025 the CMA can fine businesses directly under the DMCC Act. Food, alcohol, gambling, medicines and financial products have extra rules.

Usually not. Kudozz plans one UK campaign and selects creators by where their audience is, adding regional creators or Welsh-language content where a nation or city matters to the brand.

There is no standard UK rate card. Cost depends on creator tier, platform, deliverables, usage rights for paid ads, exclusivity and timing. Kudozz sizes the creator mix to your budget and shows creator fees separately from agency fees.

Guides for planning

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Ready to plan your next creator campaign?

Tell us about your brand, your customers and what the campaign needs to achieve. We'll come back with a plan and a point of view before we ever mention a creator name.

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