Product Launch Campaigns
Launch campaigns need sequencing — teasers, seeding, day-of coverage, and aftermarket content. We build the creator rollout calendar around your launch date, not the other way around.
Who it's for: Brands with a fixed launch date who need creator buzz sequenced around it, not scattered before or after.
How it works
Pre-Launch Seeding
We seed product with a smaller cohort ahead of launch to build early, embargoed content.
Embargo & Exclusivity Management
We manage release timing so no creator posts before your announcement.
Day-Of Coordination
We coordinate synchronized coverage across every activated creator on launch day.
Post-Launch Extension
We plan how launch content gets reused in paid and owned channels after the initial window closes.
Benefits
A creator rollout calendar built around your launch date
Embargo management so no creator jumps the announcement
Coordinated day-of coverage across every activated creator
Content that keeps working after launch day
Deliverables
Pre-launch seeding strategy
Embargo and exclusivity management
Day-of creator coordination
Post-launch content extension
Questions about product launch campaigns.
We recommend starting four to six weeks before launch for seeding and embargoed content, though compressed timelines are possible in as little as two weeks when needed.
Every embargoed creator signs terms with a specific release window, and we stagger product delivery and briefing timing to reduce the risk of early posts.
We build a post-launch extension plan — usage rights negotiated up front let the content be reused in paid social and owned channels well after the launch window closes.
Related services
Influencer Marketing Strategy
Campaign planning built on audience, objective, and platform.
Creator Discovery & Matchmaking
Finding creators aligned with your audience and goals — not just your category.
Influencer Outreach & Management
Negotiation, contracts, and day-to-day coordination handled end to end.
LET'S TALK
Your next big campaign starts with the right creators.
Tell us about your brand and your goals. We'll come back with a point of view before we ever mention a creator name.