Free influencer marketing calculators, checklists and templates.
18 tools for brands planning campaigns, creators pricing their work and agencies running a roster. Each one sits inside the guide that explains how to use it. They're free, need no sign-up and run in your browser: nothing you type is sent to Kudozz.
The calculators use the numbers you enter, not built-in market rates. Use real quotes from creators, and treat every result as a planning estimate, not a promise of results.
For brands planning a campaign
Budget, forecast and check a campaign before you commit money to creators or an agency.
Calculator
Influencer campaign cost calculator
Add creators by tier with your quoted fees, then production, usage rights, exclusivity, paid amplification, product and agency fees. It totals the campaign and shows what share goes to creators.
Calculator
Influencer budget allocator
Enter a total budget, reserve a share for non-creator costs and a second wave, and see how many nano, micro, mid-tier or macro creators your quoted fees can book.
Calculator
Influencer ROI forecast calculator
Model cautious, expected and strong outcomes from views, click-through and conversion rates, average order value, gross margin and campaign cost.
Checklist
Influencer vetting checklist
Tick through profile and audience, authenticity and engagement, content and brand safety, and commercial fit before approving a creator.
Checklist
Influencer agency contract checklist
Check scope, money, rights and compliance, and reporting, data and exit terms before signing with an influencer marketing agency.
For creators running a business
Price your work, plan your income and check the contracts and processes behind it.
Calculator
Creator pricing calculator
Build a quote from hours, target hourly rate, direct costs and margin, cross-check it against a price per 1,000 views, and add uplifts for paid usage, exclusivity and rush work.
Calculator
Creator revenue forecast
Combine confirmed, recurring, pipeline and launch income into conservative, expected and optimistic months, and compare each with the costs you need to cover.
Calculator
Creator break-even calculator
Enter fixed monthly costs, average price and direct costs per deal or sale to see how many you need each month to break even.
Calculator
Creator delegation calculator
Compare what a task costs in your own hours with the price of outsourcing it, including the time you'd still spend briefing and reviewing.
Checklist
Creator contract checklist
Review the clauses in a brand or agency contract before you sign it.
Checklist
Creator operations checklist
Check the 30 processes behind a creator business: brand deals, delivery, production, finance, team and tools, and records.
Checklist
Creator business continuity checklist
Plan how your business keeps running when you can't create for a while.
For creator agencies and platforms
Model margins, capacity and fees, and screen creators and deliverables consistently.
Calculator
Creator agency revenue calculator
Estimate monthly agency revenue and profit from roster size, deals per creator, average deal fee, commission and costs.
Calculator
Agency profitability calculator
Turn gross billings, pass-through costs, delivery team cost and overheads into net revenue, gross margin, operating profit and utilisation.
Calculator
Campaign capacity calculator
Compare the hours your campaigns and creators need with the hours your team can actually deliver, and see how many campaigns you can carry.
Scorecard
Creator talent screening scorecard
Apply pass/fail gates for authenticity, brand safety, disclosure and conduct, then score weighted criteria such as audience fit, content quality and commercial potential.
Checklist
Campaign QA checklist
Check one deliverable against the brief, claims and accuracy, disclosure, and rights and safety before it goes live.
Calculator
Creator marketplace fee calculator
Model brand-side and creator-side fees, other revenue and payment processing to see what brands pay, what creators receive and the platform's take rate.
Templates
Spreadsheet templates that open in Excel or Google Sheets.
Influencer campaign budget template (CSV)
The cost categories for a campaign budget, ready for Excel or Google Sheets. No rates are pre-filled.
Creator campaign tracker (CSV)
One row per brand deal, from enquiry and deliverables to invoice, GST, TDS and usage expiry, with a sample row to delete.
Using these tools elsewhere
You're welcome to share any tool or template with your team, students or readers. If you mention one in an article or course, please link to the tool's guide or to this page, www.kudozz.in/tools. Found a mistake or want a tool we don't have? Tell us.
LET'S TALK
Ready to plan your next creator campaign?
Tell us about your brand, your customers and what the campaign needs to achieve. We'll come back with a plan and a point of view before we ever mention a creator name.