Influencer marketing services:18 services. One coordinated engine.
Influencer marketing services for brands, from strategy and creator discovery to paid, barter, gifting and affiliate campaigns, UGC, platform-specific campaigns and regional creators. Use one, or combine them into a full campaign program.
Plan and manage
Strategy, creator selection, day-to-day campaign management and reporting.
Every campaign starts with a strategic brief, not a creator list. We study your audience, category, and business objective, then map the platform mix, content formats, and creator tiers most likely to move the metric you actually care about.
Explore Influencer Marketing Strategy- Audience and category research
- Platform and format strategy
- Creator tiering and budget allocation
- KPI framework agreed before launch
We screen for audience overlap, engagement quality, content style, and brand fit — not follower count alone. Every shortlist is vetted for authenticity signals before it reaches you.
Explore Creator Discovery & Matchmaking- Audience-fit and engagement audits
- Authenticity and fraud screening
- Curated creator shortlists with rationale
- Content style and brand-fit review
From first outreach to final invoice, we manage the relationship — negotiating terms, aligning deliverables, tracking approvals, and keeping creators and brand stakeholders in sync.
Explore Influencer Outreach & Management- Outreach and negotiation
- Contracting and usage rights
- Deliverable and approval tracking
- Single point of contact for both sides
You get a dashboard and a debrief — not just a spreadsheet. We track reach, engagement, and conversion signals against the goals set at kickoff, and tell you plainly what worked.
Explore Campaign Reporting & Performance Tracking- Unified cross-creator reporting
- KPI-vs-actual scorecards
- Creator-level performance breakdown
- Post-campaign recommendations
Campaign types and pay models
How creators are engaged and paid, from gifting and barter to fixed fees, commissions and long-term programmes.
When a post has to go live on a set date, in a set format, with usage rights you can rely on, you pay for it. We scope, price and contract paid collaborations so every fee maps to a named deliverable, a publishing date and a disclosure label.
Explore Paid Influencer Campaigns- Creator fee benchmarking from current quotes
- Scope of work: formats, dates, revisions and exclusivity
- Contracts with usage and paid-ad rights
- Payment schedule tied to delivery
Barter works when the product is worth the creator's time and both sides know what's expected. We match products to creators who would genuinely use them, agree the deliverables in writing and track every post, so barter stops being a scatter of free samples.
Explore Barter Influencer Campaigns- Barter offer design: product value, deliverables and timing
- Shortlist of creators who would genuinely use the product
- Written barter agreement covering posts, dates and disclosure
- Shipping, follow-up and post tracking
Seeding puts your product with creators who would genuinely like it, without paying them or requiring a post. Done well, it produces organic mentions and tells you which creators to partner with next. We build the list, handle opt-ins and logistics, and track who posts.
Explore Influencer Seeding & Gifting- Seeding list of creators matched to the product
- Opt-in outreach and address collection
- Packaging, inserts and shipping coordination
- Mention tracking and a report on who posted
If you sell online and can track a sale, creators can be paid partly or fully on results. We design the commission or hybrid model, set up links and codes, recruit and activate creators, and report sales by creator, so you know who actually drives revenue.
Explore Influencer Affiliate & Performance Marketing- Commission or hybrid deal structure
- Tracking setup: links, codes and attribution rules
- Creator recruitment, onboarding and activation
- Sales and payout reporting by creator
One-off posts rarely build trust. We design ambassador programs — retainers, tiered incentives, and recurring content cadences — that turn creators into long-term brand partners.
Explore Brand Ambassador Programs- Program structure and incentive design
- Ambassador recruitment and onboarding
- Ongoing relationship management
- Quarterly program performance reviews
Launch campaigns need sequencing — teasers, seeding, day-of coverage, and aftermarket content. We build the creator rollout calendar around your launch date, not the other way around.
Explore Product Launch Campaigns- Pre-launch seeding strategy
- Embargo and exclusivity management
- Day-of creator coordination
- Post-launch content extension
UGC and content
Creator-made content your brand owns and runs on its own channels and ads.
Not every asset needs a full influencer post. We run UGC as a programme: we decide which angles and hooks to test, source creators for them, clear rights for ads and owned channels, then use the ad results to brief the next round.
Explore UGC Campaigns- UGC plan: angles, hooks and formats to test
- Creator sourcing for UGC specifically
- Usage rights for owned and paid media
- Round-by-round briefs based on ad results
Sometimes you just need the assets: product videos for ads, unboxing clips for a marketplace listing, testimonials for a landing page. We handle scripts, creators, shoots, edits and variations, and deliver labelled files in the formats and ratios you need, with rights cleared.
Explore UGC Content Production- Scripts or talking points, hooks and shot lists
- Creator casting matched to the product and audience
- Edited videos with hook, length and ratio variations
- Raw footage, captions and labelled file delivery
Platforms
Campaigns planned around how each platform's formats, audiences and ad tools work.
Instagram rewards content that feels native: Reels that hook in the first seconds, Stories with links, collab posts that appear on both profiles. We plan each campaign around those formats, choose creators from audience data, and set up partnership ads so the best posts keep working.
Explore Instagram Influencer Marketing- Format plan: Reels, Stories, carousels and collab posts
- Creators selected from audience insights, not follower count
- Partnership ad permissions and paid-usage terms
- Reporting from creator insights, links and codes
YouTube is where people go to understand a product before they buy it. We plan integrations, dedicated reviews and Shorts with creators whose viewers match your customer, agree how long videos and links stay live, and report on views, watch time and tracked clicks.
Explore YouTube Influencer Marketing- Format plan: integrations, dedicated videos and Shorts
- Creators selected on audience, watch time and comment quality
- Contracts covering video lifespan, links and pinned comments
- Reporting on views, watch time, clicks and codes
B2B buyers trust practitioners more than brand pages. We find LinkedIn creators your buyers follow, from founders and operators to niche specialists, plan posts, newsletters, live sessions and webinars with them, and use Thought Leader Ads to put the best posts in front of target accounts.
Explore LinkedIn Influencer Marketing- Creator mapping by buyer role, industry and seniority
- Content plan: posts, documents, newsletters, lives and webinars
- Thought Leader Ads permissions and targeting brief
- Reporting on target-account engagement, clicks and leads
Audiences and creator tiers
Reaching customers in their own language and through smaller, closer creator communities.
India doesn't buy in one language. We find creators who speak to customers in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, Punjabi and more, check that their audience actually lives where you sell, and plan campaigns state by state around local festivals and buying moments.
Explore Regional Influencer Marketing- Market and language plan by state, city or region
- Vernacular creator shortlists with audience-location checks
- Briefs localised by native speakers, not translated
- Results compared by region and language
Smaller creators often have closer, more engaged audiences, but running fifty of them is a logistics job. We find nano and micro creators whose followers match your customer, handle outreach, products, briefs and approvals at volume, and report the campaign as one result.
Explore Micro & Nano Influencer Marketing- Vetted nano and micro creator shortlist, sized to the budget
- Volume outreach, agreements and product logistics
- Templated briefs and batch approvals
- One combined report, broken down by creator
Common questions about working with an influencer marketing agency.
An influencer marketing agency plans and manages creator-led campaigns on a brand's behalf — defining strategy, finding and vetting relevant creators, handling outreach and contracts, coordinating content and approvals, and reporting on results against agreed goals.
Cost depends on creator tier, the number of creators, deliverables, usage rights, production and the markets you run in. A small nano- or micro-creator test costs far less than a multi-creator launch or an ambassador program. We size the budget to your objective during the strategy phase rather than working from a fixed rate card, and show creator and agency fees separately.
Look for an agency that leads with strategy and measurement rather than a creator list, screens for audience fit and authenticity rather than follower count, and is transparent about how it reports results against the KPI you actually care about.
Success is measured against the specific KPI set before launch — commonly engagement rate, traffic, or conversions tracked via UTM links and promo codes — with reach and impressions reported as context rather than the primary metric.
Influencer marketing pays primarily for distribution to a creator's own audience. UGC (user-generated content) marketing pays for authentic-feeling content that your brand owns and distributes on its own paid and owned channels. Many campaigns use both.
Paid campaigns with fixed fees, barter campaigns that exchange product for agreed posts, seeding and gifting with no obligation to post, affiliate and performance deals paid on tracked sales, ambassador programs, product launches, multi-creator social campaigns and UGC. We often combine them, for example seeding first and then paying the creators who respond best.
Mainly Instagram, YouTube and LinkedIn, each with its own service, plus Snapchat, TikTok and X in markets where they matter, such as the UAE, Saudi Arabia, the UK and Australia. We plan formats, creators and disclosure for each platform rather than reusing one plan everywhere.
A standard campaign typically takes two to four weeks from strategy sign-off to launch, covering creator discovery, outreach, and content approval. Compressed timelines are possible for product launches with a fixed date.
LET'S TALK
Ready to plan your next creator campaign?
Tell us about your brand, your customers and what the campaign needs to achieve. We'll come back with a plan and a point of view before we ever mention a creator name.