Micro & Nano Influencer Marketing
Smaller creators often have closer, more engaged audiences, but running fifty of them is a logistics job. We find nano and micro creators whose followers match your customer, handle outreach, products, briefs and approvals at volume, and report the campaign as one result.
Who it's for: Brands that want trust and local reach over celebrity reach, need many voices for one launch, or are testing influencer marketing on a smaller budget.
What are micro and nano influencers?
Nano influencers usually have roughly 1,000 to 10,000 followers and micro influencers roughly 10,000 to 100,000, though sources draw the lines differently. Smaller creators often have closer, more local audiences and stronger engagement than large accounts. Brands work with many at once to combine that trust with meaningful total reach.
How it works
Tier & Size the Group
We work out how many creators the budget supports, and the mix of nano and micro, fee and barter.
Vet at Volume
Every creator is checked for audience fit and authenticity; smaller accounts get the same fraud checks as large ones.
Run in Batches
We onboard, ship, brief and approve in batches, so fifty creators don't mean fifty separate threads for your team.
Report as One Campaign
You get one report with a creator-level breakdown, and a shortlist of who to work with again.
Benefits
Engaged, trusting audiences instead of passive reach
Many authentic voices in one campaign
Lower cost per creator, so you can test more
Volume handled without adding to your team's workload
Deliverables
Vetted nano and micro creator shortlist, sized to the budget
Volume outreach, agreements and product logistics
Templated briefs and batch approvals
One combined report, broken down by creator
Nano vs micro influencers at a glance
| Compared on | Nano | Micro |
|---|---|---|
| Typical following | Roughly 1,000 to 10,000 | Roughly 10,000 to 100,000 |
| Audience | Close, often local or community-based | Niche, built around a topic |
| Typical deal | Barter, gifting or small fees | Fees, often with product |
| Content | Personal and informal | More polished, still personal |
| Best for | Local reach, word of mouth, volume | Niche authority, conversions, launches |
What we need from you
Target audience, cities and languages
Product units for each creator, or a voucher process
Budget split between fees, barter and product
Tracking links or codes per creator
How success is measured
Combined reach and engagement against plan
Cost per engagement and per result across the group
Top performers identified for repeat or ambassador deals
Where we run this service
We run it for brands in India, the UAE, Saudi Arabia, the UK, Australia and Singapore. Local creator licences and disclosure rules are built into the plan for each market.
Questions about micro & nano influencer marketing.
Not always. Micro creators tend to have closer audiences and stronger engagement, which helps trust and conversions. Macro creators deliver reach quickly. The right mix depends on your goal; many campaigns use a few larger creators for reach and many smaller ones for trust.
Enough that combined reach meets your goal and that you can compare results across creators. We size the group from your budget and objective, and start with a smaller first wave when you are testing.
Some work on barter or gifting, especially for products they like, while others charge modest fees. We mix fee, barter and product deals within one campaign depending on the creator and the work involved.
Batched onboarding, one brief template per campaign, a tracked approval queue and a single point of contact. Your team approves in batches rather than handling every creator separately.
They can be, which is why every creator is checked regardless of size: engagement patterns, comment quality, follower growth and audience location. A small account with a real, local audience is worth more than a large one with bought followers.
Related services
Barter Influencer Campaigns
Product-for-content collaborations with deliverables agreed in writing.
Regional Influencer Marketing
Creators who speak your customer's language, in the cities you sell.
Creator Discovery & Matchmaking
Finding creators aligned with your audience and goals — not just your category.
LET'S TALK
Ready to plan your next creator campaign?
Tell us about your brand, your customers and what the campaign needs to achieve. We'll come back with a plan and a point of view before we ever mention a creator name.