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Kudozz
Markets · Australia

Influencer marketing agency for brands in Australia

Kudozz plans and runs influencer and creator campaigns for brands selling in Australia. We set one objective, shortlist creators whose audiences are in Australia, make sure every paid, gifted or affiliate post is clearly disclosed and makes only claims you can prove, and report results creator by creator in AUD.

This page covers Sydney, Melbourne, Brisbane, Perth, Adelaide and regional Australia. State and city targeting is handled inside one Australian campaign through creator selection.

Discuss a Campaign in Australia
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Coverage: Sydney, Melbourne, Brisbane, Perth, Adelaide and regional Australia. Rules on this page last checked October 2026.

How Kudozz works in Australia

Full campaigns or single services: strategy, creator discovery, outreach and contracts, content approvals, publishing and reporting.

Australian creators vetted for local audience share, engagement quality and disclosure history.

Briefs that cover the Australian Consumer Law, the AANA Code and sector rules such as the TGA's.

Kudozz Studios Private Limited is registered in India. Contracting, invoicing currency and working hours are agreed per campaign, so ask us how they would work for yours.

Platforms, languages and timing

  • Instagram, TikTok and YouTube for most consumer campaigns; LinkedIn for B2B; Pinterest for home and lifestyle.

  • Australian English; multicultural creators where your audience includes Chinese, Indian, Vietnamese or other communities.

  • EOFY (June), Click Frenzy, Black Friday, Christmas and summer shape the calendar.

Six in ten Australian shoppers, and more than eight in ten under 40, pass through creator content before they buy. Source: IAB Australia, Creator Connect Report 2026

Services for brands in Australia

Influencer Marketing Strategy

Objective, platform mix and timing around EOFY, Click Frenzy, Black Friday and Christmas.

Creator Discovery & Matchmaking

Australian audience share, age profile (with the under-16 rules in mind) and category fit.

Influencer Outreach & Management

Contracts covering disclosure, claim substantiation, usage rights and GST.

UGC Campaigns

Creator content licensed for paid social, treated as advertising under the ACL and AANA Code.

Product Launch Campaigns

Launch sequencing with seeding, embargoes and coordinated launch-day coverage.

Campaign Reporting & Performance Tracking

Creator-level results against the agreed KPI, with organic and paid separated.

Rules we plan around in Australia

A summary for planning, not legal advice. Rules change, so we re-check them against the sources below before each campaign.

Consumer law applies to brands and creators

Misleading influencer posts can breach the Australian Consumer Law, enforced by the ACCC, for both brand and creator. The ACCC's sweep found widespread non-disclosure, and it has since taken enforcement action.

Advertising must be clearly distinguishable

Clause 2.7 of the AANA Code of Ethics requires advertising to be clearly distinguishable as such. Ad Standards handles complaints and has upheld cases where labels like 'gift' were not clear enough.

Therapeutic goods and the under-16 rules

Paid or gifted testimonials for therapeutic goods (which include sunscreen and many supplements) are not allowed under the TGA's rules. From December 2025, age-restricted platforms must stop under-16s holding accounts, which changes how youth-facing campaigns are planned.

What to send us for a proposal

  • Your product, price point and where Australians buy it.

  • The audience, including age range, and any states or cities that matter.

  • One primary objective and how you measure it today.

  • Your budget range in AUD or USD, and fixed dates such as EOFY or a launch.

  • Whether the product is a therapeutic good, alcohol, financial product or makes environmental claims.

  • Whether you want to run creator content as paid ads.

Questions to ask any agency, including us

  • Which creators would you shortlist, and why? Ask for the reasons, not just handles.

  • How do you check that a creator's audience is actually in this market?

  • Which local licences, disclosure rules and sector approvals apply, and who checks them?

  • Are creator fees shown separately from agency fees?

  • What will the report show, and which KPI will it be measured against?

Sector guides

FAQ

Questions about influencer marketing in Australia.

Yes. Kudozz runs influencer campaigns for brands selling in Australia: strategy, creator discovery, contracts, approvals, publishing and reporting, with ACL, AANA and sector rules built into briefs. Kudozz Studios Private Limited is registered in India, and contracting is agreed per campaign.

Posts with a commercial relationship must be clearly identifiable as advertising (AANA Code clause 2.7), and misleading posts can breach the Australian Consumer Law for both brand and creator. Therapeutic goods, alcohol and financial products have extra rules, and platforms must keep under-16s off age-restricted services from December 2025.

Usually not. Kudozz plans one Australian campaign and chooses creators whose audiences are in the states or cities that matter, adding local creators where a city or region is the focus.

There is no standard rate card. Cost depends on creator tier, platform, deliverables, usage rights, exclusivity, production and GST. Kudozz sizes the creator mix to your budget and shows creator fees separately from agency fees.

Guides for planning

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LET'S TALK

Ready to plan your next creator campaign?

Tell us about your brand, your customers and what the campaign needs to achieve. We'll come back with a plan and a point of view before we ever mention a creator name.

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