Best UGC Marketing Agencies in Mumbai and Maharashtra: 5 to Shortlist

Mumbai is home to many of India's D2C beauty, fashion and personal-care brands and to a deep pool of on-camera talent. That makes it easy to find someone who will film a UGC video and hard to find a partner who will plan, test and improve UGC as a programme. This guide covers Mumbai and the rest of Maharashtra, because the agencies we could verify serve both and a separate state page would repeat the same list.

Quick answer

Five UGC options for brands in Mumbai and Maharashtra are Kudozz, Fame Keeda, Confluencr, IRPR Agency and Sqroot. Kudozz is featured first and works with brands across India. Fame Keeda and Confluencr are influencer agencies with UGC services and a Mumbai presence; IRPR Agency is based in Pune; Sqroot, in Kurla, makes UGC-style videos with AI avatars rather than real creators, which suits fast script testing.

How we selected these agencies

We kept agencies whose own website, checked in October 2026, lists UGC as a service and gives a Mumbai or Maharashtra presence. This is an editorial selection, not a ranking. Criteria:

• UGC is a listed service: a UGC page or a named UGC service on the agency's own site, not a passing mention
• Verifiable presence: an office address or city published on the agency's own site, recorded with the date checked
• Production capability: evidence of scripting, creator casting, shooting or editing, not only a creator directory
• Clarity on rights or delivery: the site says how content can be used or how it is delivered
• A distinct angle: monthly ad production, community UGC, regional languages, studio packages or AI, so the list offers real alternatives

5 UGC agencies to consider in Mumbai and Maharashtra

1. Kudozz

Kudozz is an influencer and creator marketing agency that works with brands across India. It offers UGC in two ways: UGC content production, where creators script, shoot and edit a defined batch of assets to your specs, and UGC campaigns, where those assets are planned as angles to test in ads and each new round is briefed from the last round's results.

Creators are cast for on-camera delivery and audience fit, and the brand approves casting before products ship. Usage rights, duration and ownership are written into every agreement before production, and delivery includes hook and length variations, raw footage and labelled files. Because Kudozz also runs influencer campaigns, the same creators can post on their own profiles when a brand wants reach as well as assets.

2. Fame Keeda

Fame Keeda's UGC page is about turning customers and micro-influencers into content sources through challenges, contests and reviews, then curating that content for brand channels. Its UGC offer leans towards customer and community content, which suits Mumbai consumer brands with an existing customer base to activate. Website: famekeeda.com.

• Presence: Mumbai-registered; its site lists Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Pune and Delhi as locations
• UGC services listed on its site: UGC campaigns built on customers and creators: hashtag challenges, contests, reviews, testimonials and unboxings, with curation and repurposing for ads, email, social and websites
• May suit: Consumer brands that want customer reviews and community content as well as commissioned creator videos
• Note: No street address is published on the site; locations are city pages.

3. Confluencr

Confluencr runs UGC as a use case of its influencer business, with scripting, production and editing in its own studio and creators chosen for the brand's target audience. Its Goregaon office puts a UGC studio within reach for brands that want to sit in on shoots. Website: confluencr.com.

• Presence: Offices in Bommanahalli, Bengaluru and Goregaon, Mumbai
• UGC services listed on its site: UGC video production with models, micro-influencers, customers and celebrities, scripted, shot and edited in an in-house studio, for paid ads and organic content, alongside its wider influencer marketing service
• May suit: Brands that want UGC and influencer campaigns from one partner, with offices in both Bengaluru and Mumbai

4. IRPR Agency

IRPR Agency is a Pune-based marketing, PR and technology business that runs UGC for brands in several Indian cities. Being Pune-based, it is an option for Pune brands that prefer a local team, though its UGC page also covers Mumbai. Website: irpr.agency.

• Presence: Headquartered in Pune (no street address published); lists Mumbai, Delhi NCR, Bengaluru and other cities as delivery markets
• UGC services listed on its site: UGC videos and testimonials, vetted UGC creators, UGC built into social strategy and e-commerce content, alongside advertising, PR, technology, video production and events
• May suit: Pune and Maharashtra brands that want UGC alongside PR and advertising
• Note: The UGC page names Pune as HQ; no street address is published.

5. Sqroot

Sqroot's UGC page offers AI avatars delivering scripted, UGC-style videos as a faster, cheaper alternative to filming real creators. It is a different kind of option: AI avatars instead of creators, useful to test many scripts before filming real people. Website: sqroot.in.

• Presence: Paragon Plaza, Phoenix Market City, Kurla West, Mumbai (Sqroot Media Private Limited)
• UGC services listed on its site: AI-generated UGC-style videos using AI avatars, with scripting, voice and lip-sync in Hindi, Hinglish and other Indian languages, delivered in vertical, square and horizontal formats
• May suit: Brands that want to test many scripts and hooks quickly before paying real creators to film the winners
• Note: Its UGC page describes AI avatars only; it is listed as a different kind of option, not as a creator UGC agency.

Comparison at a glance

What Mumbai brands should plan for

Mumbai's beauty, skincare and fashion brands use UGC mostly as Meta and YouTube ad creative, so the useful question is how many angles you can test a month, not how many videos you can buy. Plan hooks and variations per product, and agree in advance how results will decide the next batch. Our guides on UGC for beauty and skincare and on testing UGC in paid social go further.

Outside Mumbai, Marathi-language UGC often works better than English or Hindi for Pune, Nashik, Nagpur and Chhatrapati Sambhajinagar audiences, especially for food, household and regional retail brands. Ask agencies for Marathi creators who speak naturally on camera, not translations of a Mumbai script.

Questions to ask a UGC agency in Mumbai

• Can I approve the creators before products ship, and see their past UGC work?
• What usage rights are included: which channels, paid ads or organic only, and for how long?
• Do I get raw footage, captions and hook variations, or only one final edit per video?
• How many revision rounds are included, and what counts as a reshoot?
• Can creators work in the languages my customers use?
• Who writes the scripts or talking points, and how are product claims checked?
• How will we decide what to make next: will you look at ad results with my team?

For AI-avatar UGC specifically, ask how avatars are disclosed where needed and whether your audience will accept them; many brands use AI to find a winning script, then film it with a real creator. Our guide to AI UGC covers the trade-offs.

More guides

For influencer agencies rather than UGC, see the best influencer marketing agencies in Mumbai and in Maharashtra. For national UGC options, see the best UGC marketing agencies in India.