Influencer Marketing Campaign Brief Template for UAE Brands

1. CAMPAIGN OVERVIEW
Brand / product:
Campaign name:
Campaign dates (first post to last post):
Primary objective (choose one): awareness / consideration / traffic / leads / sales / installs / footfall / bookings
Primary success metric and target:
Secondary metrics:

2. AUDIENCE
Who we want to reach (nationality or community, age, interests, life stage):
Residents, visitors or both:
What they believe or do now, and what we want them to think or do:

3. MARKET, EMIRATE AND LANGUAGE
Emirates that matter (Dubai / Abu Dhabi / Sharjah / Northern Emirates / UAE-wide):
Minimum share of each creator's audience in the UAE (and in target emirates, if relevant):
Content language(s): Arabic / English / bilingual / other (specify):
Arabic dialect, if relevant (for example Emirati or Gulf):
Who reviews each language version (native speaker, name):
Other GCC markets in scope? If yes, note that UAE permits do not cover them:

4. PRODUCT OR SERVICE
What it is and who it's for:
Key benefit in one sentence:
Price, offer and availability (where and how to buy, book or download):
APPROVED CLAIMS (exact wording, with any required qualifiers):
-
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WORDS AND CLAIMS TO AVOID:
-
Product samples: what is sent, by when, and whether it must be returned:

5. DELIVERABLES
Platform | Format | Quantity | Length | Posting window | Link or code placement
-
-
Draft deadline:
Go-live date(s):
How long posts must stay live:

6. CREATOR SELECTION CRITERIA
Category and content style:
Audience location and language requirements:
Minimum and maximum audience size (if any):
Engagement and authenticity checks required:
Recent competitor work that would rule a creator out:
Advertiser permit number (resident) or visitor permit route (non-resident) confirmed: yes / no

7. CREATIVE DIRECTION
The idea or problem to solve (not a script):
Must-include points (maximum three):
Must-avoid:
Tone:
Cultural and religious sensitivities (for example Ramadan, Eid, national occasions, modesty norms):
Locations and filming permissions (venues, public places, drones):
References or examples (optional):

8. MANDATORY DISCLOSURES
Disclosure wording in each language used:
Placement (start of caption, on-screen, verbal, platform paid-partnership label):
Creator's permit number displayed on the profile as required:
Category-specific disclaimers (for example health, financial or virtual-asset risk warnings):

9. REVIEW, REVISIONS AND APPROVAL
Who reviews (marketing, legal or compliance, medical, native-language reviewer):
What review covers (accuracy, claims, disclosure, brand safety) and what it does not (creative taste):
Number of revision rounds included:
Turnaround for brand feedback:
Final approval by (name):

10. FEES, PAYMENT AND CANCELLATION
Fee in AED, per deliverable or total:
VAT (5%) applicable? Creator or agency VAT registration number:
What the fee includes (content, posting, usage, exclusivity, travel, hosting):
Payment terms (for example 50% on signing, 50% after go-live) and method:
Invoice requirements:
Cancellation and postponement terms (brand and creator):
What happens if content isn't delivered or doesn't meet the brief:

11. USAGE RIGHTS, EXCLUSIVITY AND PAID AMPLIFICATION
Brand reposting on own channels: yes / no, duration:
Paid ads using the content: yes / no, channels, territory, duration:
Paid use through the creator's handle: yes / no, duration:
Edits, translations and cut-downs allowed: yes / no:
Raw footage: provided / not provided:
Exclusivity: competitor categories, platforms, duration:
Fee for rights and exclusivity (itemized):

12. TRACKING AND REPORTING
Tracking link (UTM) per creator:
Discount or referral code per creator, with expiry:
App attribution or deep link (if relevant):
Booking, reservation or lead source field (if relevant):
Insights the creator must share, and when (for example screenshots at 48 hours and 7 days):
Report owner and date:

13. PERMITS AND APPROVALS CHECKLIST
Creator advertiser permit verified (resident): yes / no / not applicable
Visitor advertiser permit through accredited agency (non-resident): yes / no / not applicable
Health advertising approval (MOHAP, DHA or DoH): yes / no / not applicable
Financial promotion requirements checked (SCA, VARA, DFSA, FSRA or CBUAE): yes / no / not applicable
Promotion or discount permit (emirate economic department): yes / no / not applicable
Product registration and claims match registered product: yes / no / not applicable
Date checked and by whom:

14. CONTACTS
Brand contact:
Agency contact (if any):
Escalation contact for urgent issues: