Creator Analytics

Business & Brand Analytics

Your business dashboard, and the numbers brands ask for.

Creator Analytics Dashboard: How to Track Your Audience, Content and Revenue

One dashboard for the numbers that actually guide your decisions: audience health, content performance, owned channels, revenue by stream and pipeline. Here's what to track, how often, and a template.

11 min read

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How to Calculate Influencer Engagement Rate: Formulas, Examples and BenchmarksWhat engagement rate actually measures, how to calculate it by followers, reach or views, worked examples, why benchmarks vary so widely, and how creators and brands should use the number.
Creator Engagement Rate vs Reach: What Should You Show Brands?Reach says how many people saw it. Engagement says what they did. Here's how the main metrics differ, and which to lead with depending on the platform and what the brand is trying to achieve.
Creator Analytics for Brand Deals: Which Metrics Should You Share With Brands?Which metrics brands care about, what each platform actually reports, and how to present your numbers honestly in pitches and post-campaign reports.

Business & Brand Analytics

Creator Analytics Dashboard: How to Track Your Audience, Content and Revenue

IN THIS SECTION

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