Creator Brand Deals

Manage Campaigns

From brief to posted content, without scope creep or surprises.

Creator Brand Deals: Complete Guide to Getting, Managing and Growing Brand Partnerships

The full lifecycle of a creator brand deal, from the first enquiry to the repeat booking, with what happens at each stage and a guide for every step.

14 min read

IN THIS SECTION

How to Create a Creator Campaign Proposal for BrandsWhen a brand sends a brief and asks "what would you do?", a clear proposal wins the deal and prevents disputes later. Here's the structure, with assumptions and exclusions most creators forget.
Creator Collaboration Brief: How to Understand and Respond to a Brand BriefWhat each part of a brand brief means for you, which details are often missing, and the questions to ask before you accept a collaboration.
Creator Deliverables: How to Define What You Are Actually Agreeing to"One Reel" can mean a dozen different things. Here's how to define each deliverable, from Stories and Shorts to raw footage and reporting, so there are no surprises after you've signed.
Brand Content Approval and Revisions: How Creators Keep Creative ControlHow brand review works stage by stage, what to send for approval, how to keep an approval record, and how to handle normal feedback, endless changes, creative disagreements and scope creep professionally.
Creator Payment Terms: How to Negotiate Advance Payments and Payment DeadlinesAdvance, milestone, on-publication or after-campaign: how each payment structure works, what to agree in writing, and how to follow up when payment is late.
How Creators Can Handle Late Brand PaymentsA calm, escalating process for late brand payments: checking your side first, polite reminders, escalating to finance and decision-makers, pausing further work, formal notices, MSME Samadhaan for eligible Udyam-registered creators, and preventing it next time.
Creator Cancellation Policy: What Happens When a Brand Cancels a Campaign?How creators handle campaign cancellations: kill fees by stage, what to write into your terms, postponements vs cancellations, products and expenses, cancellations from your side, and how to respond professionally when a brand pulls out.
How to Negotiate Creative Control in Brand CollaborationsHow creators negotiate creative control before signing: talking points vs scripts, mandatories and no-go areas, what brands can reasonably approve, opinion and honesty clauses, editing rights, and wording that protects your voice without sounding difficult.
Creator Brand Deal Checklist: What to Check Before Accepting a CollaborationA practical checklist for every brand deal: who the client is, what you're delivering, how you're paid, what rights and exclusivity you're giving, how content is approved, and how it will be disclosed.

Manage Campaigns

Creator Brand Deals: Complete Guide to Getting, Managing and Growing Brand Partnerships

IN THIS SECTION

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