YouTube Creator Resources

YouTube for Creators

Brand partnerships, commerce, live, memberships and channel strategy on YouTube.

YouTube Content Strategy: How to Build a Channel That Can Grow Into a Business

A YouTube channel strategy for creators who want more than views: choosing a channel promise, building pillar formats and series, balancing search and recommendations, pairing Shorts with long-form, and mapping content to income.

13 min read

BRAND PARTNERSHIPS

YouTube Creator Partnerships: Complete Guide for Indian CreatorsHow YouTube Creator Partnerships works for eligible Indian creators: eligibility, the Studio tab, media kit and rates, managing brand inquiries, partner access codes, partnership boosts and dynamic brand segments.
YouTube Media Kit: How Creators Can Present Their Channel to BrandsWhat a YouTube-specific media kit should contain: channel promise, audience data from YouTube Analytics, views per video rather than subscribers, integration formats, sponsor examples, rates or quote logic, and a template.
YouTube Brand Deals: How Creators Can Turn Videos Into Long-Term PartnershipsHow YouTube creators turn a first sponsored video into repeat sponsorships: choosing integration types that suit your content, making segments that perform, reporting with YouTube data, evergreen value and proposing series sponsorships.
YouTube BrandConnect vs Creator Partnerships: What Creators Need to KnowBrandConnect is now YouTube Creator Partnerships. The history from FameBit to BrandConnect to Creator Partnerships, what changed for creators, what stayed the same, and how to read old advice that still uses the BrandConnect name.

COMMERCE

COMMUNITY & MONETIZATION

CONTENT

YouTube Shorts vs Long-Form: How Creators Can Use Both Formats TogetherA side-by-side comparison of YouTube Shorts and long-form videos: discovery, depth, views and engaged views, monetization, brand deal value and analytics, plus five ways to make them work together.